How One Artist 10X'd Their Revenue to $300,000 Without Finding a Single New Fan
(And The Exact 4-Step System You Can Copy Starting Today)
Discover why chasing new fans is backwards—and how going deeper with the audience you already have can transform your music business in the next 12 months.
(Additional viewers will join via livestream without Q&A access)
✨ Replay available ONLY to those who register before the event
Who's Teaching This?
I'm The Baker—and I've spent the last 17 years proving the music industry has it backwards.
Most known for taking UK alt-rock band The Hunna from zero to selling 10,000 tickets in London in under 2 years, generating 300M+ streams, and moving 60,000 physical albums.
But here's what most people don't know:
In the past 12 months, I've been working behind closed doors with private clients under NDAs.
The results have been exceptional.
One DJ went from 1,500 tickets in London to 6,000 tickets in just 9 months—selling out shows in advance all over the world.
A 59-year-old artist built an audience in a market where he'd never performed before and sold out a show in under 30 days.
And the artist we're focusing on in this training?
They went from $30,000 to over $300,000 in annual revenue by doing something counterintuitive.
They stopped chasing new fans entirely.
On January 31st, I'm breaking down exactly how they did it—and how you can apply the same system to your own career, regardless of where you're starting from.
In This Free Training, You'll Discover:
The "Skit Content System" that made this artist's audience feel like insiders—and why this approach generated 10x more engagement than traditional promotional content (this works on both social media AND email)
The controversial email frequency strategy that had some people unsubscribing—but 10x'd revenue from the ones who stayed (hint: we went from a few emails per week to multiple emails per day, and the math will shock you)
Why "fixing the bucket" comes before pouring more water in—and the simple diagnostic that reveals whether you're ready to scale acquisition or if you're wasting money chasing new audience members
The "indoctrination framework" that transforms casual fans into die-hard community members—the psychological principle behind why deeper relationships generate exponentially more revenue than shallow reach
How to make more offers without feeling pushy or salesy—the exact offer cadence and framing that generated $300,000 in sales from an audience that was the same size as the year they made $30,000
The biggest lie the music industry tells independent artists—and why the influencers pushing "virality" and "reach" are leading you down a path that benefits everyone except you
HERE'S WHAT NOBODY'S TELLING YOU
Right now, you're probably focused on growing your audience.
Getting more followers. More streams. More reach.
And the entire music industry is reinforcing this obsession.
Every guru, every course, every "expert" is selling you the same dream: go viral, get discovered, blow up.
But here's the truth they won't tell you:
If you can't monetize and nurture the audience you already have, adding more people just amplifies the problem.
It's like pouring water into a bucket with holes in it.
You can keep pouring.
But until you fix the bucket, you're wasting energy, money, and time.
The artist in this case study had a decent-sized list, some existing sales, and knowledge of Meta ads.
But they were treating their existing audience like a checkbox.
"Yep, we email them sometimes."
When we flipped the strategy—going deep instead of wide—everything changed.
Same audience. 10x the revenue.
That's what I'm going to show you how to do on January 31st.
This Isn't Theory—It's a Proven System
The methodology you'll learn has generated results across multiple artists in different genres:
$30K → $300K
in 12 months
Same audience size, zero new fan acquisition
1,500 → 6,000
tickets in 9 months
Selling out shows worldwide
0 → Sold Out
in 30 days
59-year-old artist in a new market
0 → 10,000
tickets in 2 years
The Hunna: 300M+ streams
These aren't cherry-picked outliers. This is what happens when you treat your existing audience like the asset they actually are.
WHO IS THIS TRAINING FOR?
This system works whether you're:
Just starting out with a small but engaged following
Generating some revenue but feeling stuck at your current level
Established with a sizable audience but not seeing the financial results you expected
Burnt out from constantly creating content to chase new people
Skeptical of the "go viral" narrative and looking for a sustainable path
The principles work at any stage because they're based on human psychology and relationship-building, not hacks or tricks.
You don't need a huge email list.
You don't need thousands of streams.
You don't even need to be making money yet.
You just need to be willing to challenge what you've been told and go deep instead of wide.
READY TO STOP CHASING AND START DEEPENING?
⚠️ Only 100 spots available for LIVE attendees with Q&A access
*Additional viewers will join via livestream*
*Replay available ONLY to pre-registrants*
FREQUENTLY ASKED QUESTIONS
QWill there be a replay?
Yes, but ONLY for those who register before the event starts. If you don't register, you won't have access to the replay.
QWhat if I can't attend live?
Register anyway. You'll get the replay link and all the materials. However, only the first 100 registrants will have access to the live Q&A portion where I'll answer your specific questions.
QI don't have a big audience yet. Will this work for me?
Absolutely. In fact, starting with these principles early means you'll build the right foundation from day one. The artist who went from $30k to $300k didn't have a massive audience—they just learned how to monetize and nurture the one they had.
QI'm not generating any revenue yet. Is this too advanced?
No. The principles I'm teaching apply whether you're at $0, $30,000, or $300,000. This is about relationship-building and conversion psychology, not tactics that only work at scale.
QWhat's the catch? Why is this free?
Simple. I'm launching BAKERY as the biggest and fairest music company in the world, and I want to work with artists who are serious about building real businesses. This training demonstrates how we think and what we're capable of. If you love what you learn, we'll have ways to work together. If not, you'll still walk away with a complete system you can implement immediately.
QWill you pitch me something?
Yes. At the end of the training, I'll make an offer for our ArtistOS+ Accelerator program. You're welcome to take it or leave it—the training stands on its own. But if you're serious about building a sustainable music business, you'll want to hear about it.
THE CHOICE IS YOURS
You can keep doing what everyone else is doing.
Chase virality. Chase algorithms. Chase new fans.
Or you can do what actually works.
Go deep. Build relationships. Fix the bucket before pouring more water in.
On Saturday, January 31st at 10am PST, I'm showing you exactly how.
The only question is: will you be there?
⚠️ LIMITED TO 100 LIVE ATTENDEES
*Registration closes January 31st, 2026 at 10:00 AM PST*